Zondea: Empowering Chilean Companies to Foster Meaningful Connections

Zondea is a leading boutique company with extensive experience in public affairs and communication issues. Having been present in Chile for more than 12 years, it has formed crucial relationships with authority and institutions—making it a specialist in government affairs.

At its core, Zondea provides highly personalized services, expanding the influence capacity of each client. What assists the company is the transversal networks of consultants, whose experience and knowledge have helped many businesses go beyond the transactional relationship. The team has enabled Zondea to establish a working model to address mistrust and revitalize public-private alliances.

“We support our clients in managing regulatory risks by considering environmental impacts and building trust with key local, regional, and international stakeholders to help them achieve their business objectives,” says Juan Pablo Moreno Guzmán, owner of Zondea.

For Zondea, contributing to and influencing regulatory and legislative discussions is essential to ensuring clients’ visions are considered in public policy development. The company aims to create the best opportunities through transparency and high ethical standards. Zondea’s experience in designing public policies and its in-depth knowledge of Chilean institutions have enabled the development of successful client strategies, resulting in long-term consulting relationships.

Zondea takes a comprehensive consulting approach, based on the correct reading of the changes that Chilean society has undergone. For this, it is necessary to implement a methodology appropriate to each sector, generating tools and instances of collaboration with government authorities. The aim is to help clients build a long-term vision that identifies with Chile and allows spaces for mutual collaboration.

Through its holistic approach, Zondea has assisted more than 50 clients in the most relevant regulated sectors in Chile.

This includes pharmaceutical, energy, telecommunications, food, services, automotive, real estate, technology and utilities. For instance, the company has supported the successful development of the anti-piracy law in Chile, which provided a solution to a problem that was strongly affecting its client, AT&T (Directv). This law effectively ended the unfair competition that AT&T faced and ensured the protection of intellectual property.

Another success story is about Zondea’s support for a major multinational pharmaceutical company. The company played a pivotal role in operationalizing a comprehensive public-private collaboration aimed at tackling a significant health issue affecting the nation’s children. The project was designed to address a disease that had been causing widespread concern among healthcare professionals and families. By bringing together resources and expertise from both the public sector and private industry, Zondea facilitated the development and implementation of a sustainable solution.

We support our clients in managing regulatory risks by considering environmental impacts and building trust with key local, regional, and international stakeholders to help them achieve their business objectives

The success of this project highlights Zondea’s ability to drive impactful health initiatives and underscores its commitment to improving public health through innovative and collaborative approaches. The company has always stayed true to its mission of providing clients with a new vision of relationships with institutions, stakeholders, community and media. Going forward, Zondea envisions staying dedicated to crafting tailored communication and public affairs plans that align with client’s objectives, values and ethos.

Through strategic counsel and comprehensive services, Zondea enables clients to engage effectively with their stakeholders and navigate the complexities of the modern media landscape. By prioritizing integrity, innovation and collaboration, the company aims to be a trusted partner that clients can rely on to amplify their voice, build meaningful connections and achieve strategic objectives.