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From Checkbox to Community
Tami Ursenbach
Too often, public engagement becomes a requirement to satisfy a grant application, complete a report or “check the box” on a government process. A public notice is posted, a meeting is held and the process moves forward regardless of whether the community truly felt heard. But meaningful community engagement is something entirely different. When people are genuinely invited into the decision-making process, they become invested in the future of their community. They stop waiting for change to happen and begin helping create it themselves.
That lesson became incredibly clear during the development of the 2023–2027 Strategic Plan and Comprehensive Economic Development Strategy (CEDS). Rather than creating goals behind closed doors and presenting them to the public afterward, the process began with listening. Fifteen community meetings were held throughout the county, giving residents from every corner of the county an opportunity to share their concerns, hopes and ideas for the future.
What happened next was inspiring.
Each community was encouraged to identify its own priorities and create goals that reflected the unique needs of the people who lived there. Residents talked openly about infrastructure, parks, workforce needs, housing, tourism, safety, beautification and opportunities for future generations. But instead of simply handing those concerns to government staff and expecting someone else to solve them, communities were encouraged to come together and make a difference themselves.
Before the meetings ended, committees were formed. Neighbors began working together. Community members volunteered their time, talents and resources to help move projects forward. They realized that real change does not always come from government alone — it often starts with people who care deeply about where they live.
That shift in mindset was one of the most powerful outcomes of the entire process.
Residents began to see that they had the ability to influence the future of their own communities. Some organized clean-up projects. Others focused on parks, trails, community events or beautification efforts. Fundraisers were held. Volunteers showed up with shovels, tools, ideas and determination. People became connected not only to the goals themselves, but also to one another.
The Real Value of Listening
The process also revealed something important: while every community had unique priorities, many larger concerns were shared across the region. One of the strongest themes heard repeatedly was the need for an educated workforce and more available jobs.
Communities understood that economic opportunity was critical to their future, but many also recognized that workforce development was not something they could solve alone. Because those concerns surfaced consistently throughout the listening sessions, partnerships began to form. Mohave College was contacted, discussions were held and plans were developed to create new educational and workforce training programs designed to better meet the needs of local residents and employers.
That is the real value of listening.
"When people are genuinely invited into the decisionmaking process, they become invested in the future of their community."
When communities are given a voice, leaders gain a clearer understanding of what people truly need — not what others assume they need. By responding to those concerns, real progress can happen. Today, Mohave College continues to grow its programs and strengthen opportunities for students and workforce development because the community helped identify those needs early in the process.
Active Partners, Not Passive Participants
The results across the county have varied, but even that has provided valuable insight. Some communities have successfully completed many of their original goals and are already creating new ones to continue improving their neighborhoods and quality of life. Others are still working steadily toward longterm objectives, building momentum as more residents become involved.
Not every community moved forward at the same pace. In some areas, participation was limited and momentum was difficult to maintain. One of the most interesting observations was the difference between incorporated cities and unincorporated communities.
In many incorporated cities, residents often felt their needs were already being handled through city government and taxpayer-funded services. Participation levels tended to be lower because people expected the system to provide solutions on their behalf.
The unincorporated communities responded very differently.
Many residents in those areas expressed gratitude simply because someone took the time to listen to them. They had intentionally chosen to live in less populated communities, valuing space, independence and rural lifestyles. Yet they still wanted better opportunities, stronger communities and a brighter future for their children and grandchildren. They were willing to work for it.
Those communities embraced the process wholeheartedly. They understood that improving their community would require effort, collaboration and persistence. And they stepped forward to do exactly that.
Government still plays an important role in this partnership.
The county continues to support communities by helping identify grants, bringing stakeholders together, providing guidance and offering resources that might not otherwise be available. But the difference is that communities are no longer passive participants waiting for solutions. They have become active partners in shaping their future.
Finding volunteers will always be a challenge. Busy lives, work schedules and competing priorities make participation difficult. But when people unite around a shared purpose and feel their voices truly matter, something remarkable happens: they show up.
That is the true purpose of public engagement.
It is not about holding a meeting to satisfy a requirement.
It is about creating ownership, building trust, empowering residents and inspiring communities to believe they can shape their own future. When people are invited to participate in meaningful ways, communities become stronger, more connected and more resilient.
The success of the 2023–2027 Strategic Plan and CEDS process proved that listening matters — and that some of the best solutions come directly from the people who call a community home.