Numerous changes are occurring in how technology impacts civic engagement, and people anticipate that these changes will continue to evolve.
FREMONT, CA: The majority of people are now aware that the COVID-19 epidemic has significantly impacted how they accept, use, and rely on technology. They've fast grown accustomed to having the digital world at their fingertips after being forced into a world of Zoom meetings, virtual schooling, and online purchasing. However, after two years of being tethered to the gadgets, engaging with new applications, and adapting their lifestyles, the majority of people now enjoy and demand the flexibility that technology gives.
In addition to COVID, numerous events over the last year and a half—from protests to trials to elections—have highlighted the importance of increased engagement with governments at all levels, and technology has proven to be a valuable tool for facilitating that engagement.
Therefore, how can you prepare to sustain this fresh momentum while still meeting residents' technological expectations?
To assist in answering that question, below are some ways citizens now expect technology to continue supporting civic involvement and some insight into practical solutions you can use immediately.
OPTIONS FOR VIRTUAL MEETING ATTENDANCE
After lockdowns necessitated virtual connection, individuals quickly found they could still communicate effectively with providers across sectors such as education, health, and government via video conferencing and live feeds. And while virtual attendance is seldom cited as the optimal or exclusive method of contact,—people now demand it be offered—because they know it is possible and practical.
Virtual options have shown to be equally helpful in civic engagement. In times of crisis, virtual council sessions have helped the government stay visible to residents. Virtual meetings were also held in advance of critical elections for nearly every local civic and political group, further fostering the expectation that citizens can and should be more involved, as virtual attendance alleviates many of the constraints associated with scheduling, transportation, and childcare needs.
SERVICE AND RESPONSIVENESS OF THE LOCAL GOVERNMENT ARE EXAMPLES
Since so many businesses have struggled to stay afloat over the last 18+ months, people have gotten accustomed to firms using customer service as a competitive weapon to win their patronage and loyalty. They now expect the same level of behavior from everyone, including—and perhaps especially—government leaders.
Fortunately, local administrations have done a remarkable job of retaining their residents' trust throughout the outbreak. Leveraging technology to enhance the quality of service and the speed with which citizens connect with their local institutions is a sound strategy for increasing their overall trust and participation. Continuing to provide a great digital experience will be critical as we emerge from the pandemic.
