Smart Solutions for Hassle-Free Parking | Parking Management Solution of the Year-2024
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Smart Solutions for Hassle-Free Parking

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Shareena Sandbrook, Frogparking | Gov CIO Outlook | Parking Management Solution of the YearShareena Sandbrook, Co-Founder and CEO
You're rushing to make it to class on time, but the challenge of finding a parking spot stands in your way. As you circle the campus, every parking lot seems full, and there’s no clear sign of availability. Then you’re met with a broken parking barrier arm in the final parking lot causing a line of cars. After wasting time cruising around the lot, you eventually find a parking spot - only to realize you’re already late.

Scenarios like this are all too common, not just at universities but across various parking facilities, leaving many stressed and running behind schedule. Fortunately, Frogparking is transforming the parking experience with its advanced parking technology solutions that help drivers quickly find available spots - without the hassle.

“Parking doesn’t have to be a source of frustration for drivers; our parking technology is designed to ensure that it isn’t.” says Shareena Sandbrook, co-founder and CEO.

Frogparking's solutions are designed with the consumer experience at the forefront, rapidly becoming the go-to partner for a full turnkey solution that eliminates the guesswork of parking. By providing access control, indoor and outdoor guidance systems, and a wide range of parking software options, Frogparking alleviates common pain points like revenue leakage, high maintenance costs, congestion, confusion, high carbon emissions and time wasted searching for parking. This all-encompassing approach is making life easier for drivers and parking facility managers alike.

For instance, the University of Southern California (USC) captured $30,000 in previous revenue leakage in the first month alone, because of the Frogparking access control system.

“The paperless approach of our access control system significantly reduces maintenance needs compared to traditional systems with many moving parts,” states Sandbrook.

By processing over 700,000 vehicles in the first ten months of operation, the system reduced strain on call centers and minimized the risk of human error. The University of Southern California even recovered the cost of its investment within just 70 days, all while cutting operational costs by $22,000 per month.

At the Irvine Spectrum Center in California, Frogparking implemented a visually appealing, yet highly functional, parking guidance system that reduced drivers circling time by 27 percent, alleviated congestion on main roads, and boosted customer satisfaction. The tailored design is aesthetically beautiful and highly functional, as the Frogparking team worked with the Irvine Spectrum Center to ensure the branding was consistent. These improvements enhanced the customer experience and ensured a more efficient use of the available parking. Parking utilization skyrocketed to 82 percent and increased peak utilization by up to 15 percent.

Frogparking’s parking management solution also transformed the parking experience in the Southern Hemisphere’s largest shopping center, Chadstone Shopping Centre, in Australia. With over 10,000 parking spaces, the system uses LiDAR-powered indoor sensors and ultra-bright LED lights to guide drivers efficiently through the massive complex.

Integrated with dynamic FrogSigns, this solution provides real-time occupancy and parking availability at crucial decision points, significantly reducing the time drivers spend searching for parking.

The results speak for themselves - a 40 percent improvement in parking utilization, reduced congestion, and a remarkable $180,000 quarterly savings in maintenance and warranty costs. In addition, the system increased detection accuracy by 64 percent, with a 94 percent reduction in signage transition times, all while operating with 13,000 seamlessly connected devices. This innovative, eco-friendly solution sets a new standard for large-scale parking management.

Enhancing Customer Experience with Intuitive Parking Software

One of the standout features of Frogparking’s offering is its wide range of configurable parking software. A highly popular solution is FrogMobile, a mobile parking application boasting a variety of modern functions. For example, it has real-time space availability, the ability to easily see ADA/EV parking, and the processing power to handle millions of integrated payments daily. It is the future of both sustainability & accessibility, as it eliminates the need for tickets or cash.


Parking doesn’t have to be a source of frustration for drivers; our parking technology is designed to ensure that it isn’t


Frogparking’s dedication to innovation is kept aligned by proactive collaboration with clients. By consistently incorporating feedback into the development process, Frogparking ensures its solutions stay cutting-edge while addressing evolving customer needs.

Growth Fueled by Flexibility, Customer-Centricity and Innovation

As Frogparking scales up in 2024 to offer unified parking solutions across the U.S., New Zealand and Australia, its flexible payment models - whether through a convenience fee offset, Capex options, or Hardware-as-a-Service models - are crucial for client adoption.

Their innovative models ensure that their client’s revenue optimization is a top priority. With overall long-term cost savings, and a simple to understand model to budget for, Frogparking has effectively addressed a key challenge in the market - Capex restrictions. With no limited Capex costs, one point of contact, and complete flexibility for clients to do things their way, Frogparking empowers clients to take control of their parking assets.

Frogparking supports clients by giving them complete control and ownership of their data. “We give clients full control over their data, which empowers them to make smarter, data-driven decisions without feeling locked in with a single service provider,” says Sandbrook.

Frogparking is not just a tech provider but a partner that offers highly personalized data insights with parking pattern analysis, helping clients optimize revenue while improving overall parking experiences. It enables businesses to operate their parking assets more efficiently, reducing operational expenses and improving profitability - all with a single, comprehensive solution.

From large retail centers to university campuses, Frogparking’s innovations have proven that parking doesn’t have to be a stressful, chaotic experience. With the right solutions, parking can be streamlined, efficient and enjoyable for everyone involved.

Parking Management Solution of the Year - 2024

Company
Frogparking

Management
Shareena Sandbrook, Co-Founder and CEO

Description
Frogparking stands as a global leader in comprehensive parking management solutions, committed to delivering cutting-edge technologies that redefine the future of parking management. With a focus on data analytics, accessibility, safety and end-user experiences, Frogparking continues to push the boundaries of innovation in the parking industry.