Enabling Highly Impactful Campaigns

In today’s political climate, understanding voter data and knowing how to leverage it for campaigns is vital to winning an election. However, effectively absorbing the enormous volume of voter data using conventional campaign tools can be difficult.

Alternatively, deploying professional consultants to sift through enormous data sets consolidated from disparate platforms is not affordable for every campaign. Mitigating this can help a campaign refocus its efforts on acting on voter data instead of dissecting it.

This is where Elect@ comes into play. Its campaign software enables users to jump into data that can be visualized and acted upon at a moment’s notice, anytime, anywhere. It is dedicated to providing the best solutions for campaigns by empowering clients to choose when and where to invest their time and money. Simultaneously, its unified platform aids campaigns in seamlessly locating, grouping, and contacting voters.

“Elect@ multiplies the efficiency of every campaign element since our tools are simple, intuitive, adaptable, customizable, and accessible to all relevant users at any time, at any place, and on virtually any device. We make novices into efficient campaigners and multiply the effectiveness of seasoned professionals many times over,” says Fletcher Fitzpatrick, President of Elect@. Elect@’s visualization-driven platform makes organizing and conducting a political campaign easy. It employs colorful hexagonal mapping techniques for depicting, arranging, and distinguishing geographies. It redraws lines within hexagons using smaller hexagons, enabling users to easily reorganize a map to show other political geographies. Combining their unique visual presentation capabilities with their ability to draw geographic locations based on data sets makes their system both highly adaptable and easily expandable for the future.

Fitzpatrick notes that all campaigns, regardless of size, or location, share the common problem of never having enough time, money, or manpower to efficiently conduct a successful campaign.

He identifies that a force multiplier is necessary to use resources properly in the current campaign environment.

Delivering just that, Elect@ offers a crowd-sourced data collection capability allowing clients in a region to be part of a larger whole and seamlessly share pre-set data tags and other information throughout the system. This enables them to multiply data collection capabilities while maintaining data privacy for their clients where desired.

“Efficiency is the goal. We want to take away the need for our clients to switch between multiple platforms to find the information they need. If you want a data set to send mail to; simply go to our Lists section and hit export in mail format. Do you want a list of elected officials in your county? No more Google, go to our Elected Officials section, select the area, and export to any device. If you want addresses for early voting sites in your area, go to our Locations section, select early voting sites, and export the area you want. It really is just about making campaign workers’ lives less complicated and their jobs more easily accomplished,” says Fitzpatrick.

Elect@ multiplies the efficiency of every campaign element since our tools are simple, intuitive, adaptable, customizable, and accessible to all relevant users at any time, at any place, and on virtually any device. We make novices into efficient campaigners and multiply the effectiveness of seasoned professionals many times over

The Elect@ technology has superior adaptability, enabling users to handle emerging challenges with minimal back-end work. In one particular instance, a client wanted to modify the platform to be used with an election integrity operations platform. Using Elect@’s visual mapping feature, this customer could efficiently monitor every voting and polling location in the state. Its tagging system also enabled them to label poll watchers easily, while the drag-and-drop volunteer program interface allowed them to easily assign poll watchers to individual locations. This success story perfectly exemplifies Elect@’s adaptable and innovative nature.

Today, Elect@ is a promising player in civic engagement, with the vision of enhancing political campaign technology. Moving forward, it is poised to expand its technology to domains beyond politics.