December - 201819GOVERNMENT CIO OUTLOOKBuffalo (RMWB) took to social media to coordinate crisis communication. The step taken by the community in the state of emergency led to the locals being informed where to go and what to do. The staff of RMWB monitored the social media accounts and published content 24/7. With the help of Hootsuite's social streams, RMWB could coordinate a social media presence across numerous channels and accounts by a single interface. Hootsuite proved of great help as team members collaborated across the province of Alberta, there was an increase in the Twitter followers when the fire impacted the community which in turn did wonders - evacuating residents successfully. Utilizing Hootsuite made it much easier to manage inbound and outbound messages, enabling the RMWB to stay connected and organized at the time of crisis. With Hootsuite's streams, RMWB detected and responded to people in need of help. And, though social handle of the municipality wasn't mentioned directly, RMWB tracked conversations through keyword monitoring, thereby, tracking and helping the people in need. Therefore, the most positive outcome witnessed was the evacuation of almost 88,000 residents. People became aware of where they could find life-saving information when they needed it. 90 percent of the posts tweeted by RMWB during the fire was shared using Hootsuite. What Makes Hootsuite a Market Leader Considered a leader in the enterprise social media management solutions market today, Hootsuite ensures a partner status is maintained with clients due to its laissez-faire integration philosophy and client responsiveness. Besides, it expands beyond marketing by ensuring that businesses are contributing to the social. It brings about an enhanced review and approval abilities, ensuring departments work together. It also helps demonstrate the impact on revenue and brand health and integrates with the existing tech stack of an organization, industry or firm. "You have to figure out how to be able to effectively communicate with all of those people and ensure alignment so that everybody is heading in the same direction. That has been one of the big learning and things that I have been focused on," mentions Holmes to CNBC Make It. In Conclusion Today, over 15 million professionals and 800 of the Fortune 1000 have chosen Hootsuite to manage their social media. "Hootsuite is my fifth business, and it has taken as many tries to find the right alignment of entrepreneurial skills and my passions," says Holmes. Helping customers connect with customers through marketing and sales channels, Hootsuite believes in the trend of customer engagement that is mostly depended on social media. "It's where people live and breathe, and brands really need to go there to interact with their customers and potential customers. We help them get there and drive the ROI they spend on social," concludes Holmes. The firm's battle-tested technology, extensive ecosystem, and social DNA help organizations and governments create human connections at scale
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